
What's theBest Best
Thing You Ever Wore?
What's the BestBest
Thing You Ever Wore?
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Can you remember your favorite outfit or piece of clothing? Was it the first cashmere sweater you could finally afford? What you wore on your wedding day? Maybe it was the splatter paint pants and hot pink t-shirt you rocked with your home perm on the first day of school? (okay, this is me because, the 80s). Most of us can remember a time when an outfit made us feel amazing and confident.
As we get older, our bodies, lives, personalities, and lifestyles change, but our clothes don’t change with them.
Our closets are packed, but we have nothing to wear. We hang on to jeans that fit a decade ago or tops we bought on sale and never wore because we don’t really love them. Shoes that pinch, bras that squish, and the handful of things we’ve been meaning to take for alterations (since 2020) take up space in our wardrobes. Over time, we forget what it was like to feel amazing in our clothes and just how much of an impact they have on our confidence. If you can relate, you’re in the right place.
If your closet needs a little upgrade or a full-on exorcism, I’m your gal.
Relax. I’ve got you covered, and this is going to be fun!



Personalized Style Style Coaching
Personalized Style StyleCoaching


Because Style is for
Every Budget & Every Body!


This Program is for you if:
- Your mornings leave you feeling stressed because you have nothing to wear
- Your closet is full of things you settled for that don’t really express who you are
- You’ve been waiting on the weight to buy new clothes
- You’ve been hanging on to skinny jeans, pre-baby clothes, or outdated outfits for more than a couple of years, and they’re a constant reminder of a different version of yourself. (We want to make room for the person you are today!)
- You never identified your personal style, and you’re excited to take the first step
- You have some good clothing items but struggle to turn them into complete outfits
- You want to learn how to ethically shop second-hand
- You need advice as you grow your collection of investment pieces
- Or this just sounds like fun!




hello!
I’m Alexis. I cannot wait to help you create a confident, Main Character Closet™.
The main character is the focus of every great story. So often in life, we put everyone else first. Our jobs, spouses, and kids somehow become the main character of our own stories and we end up playing a supporting role. We forget what it feels like to honor our needs, wants and dreams – if we even remember what they were! All that forgetting starts to chip away at our confidence.
Being the main character in your life looks like stepping out of the supporting role and into the spotlight of your life. It’s saying YES to yourself and what feels good, and that includes how you choose to dress your body in every stage and age of life.
In my 20-year advertising career, I’ve “dressed” hundreds of brands and campaigns, helping organizations find their voice and express themselves visually. I would love to help you find a style that reflects who you are, fills you with confidence and makes you feel like the whole main damn character!
Let’s be honest, our closets can really destroy our confidence. As someone who’s been many sizes, I know how frustrating it can feel when your clothes don’t fit your body or personality. You might be hanging onto them in case you lose the weight, because they fit (but you don’t love them) or because you got them on sale.
I know the feeling of stress, dread, and disappointment when you battle your closet every morning, hoping you’ll find something to wear, and lose. But friend, I also know what it feels like to open your closet and feel inspired and excited to get dressed. For shopping and putting together an outfit to feel EASY! To not just like but LOVE your clothes, whether they’re fancy dresses or jeans and sweatshirts.
If you’re tired of the daily cycle of closet frustration, and ready to build a kick-ass closet full of affordable, lifestyle-appropriate, and FUN main character looks, you’re right where you need to be. Welcome!
the Main Character Closet™
style coaching VIP Day
the Main Character Closet™
style coaching VIP Day
Let's find your style
so you can
become
the main character
main character
Let's find your style
so you can
become
the main character
main character


Your vip day:
Your 4.5-Hour VIP Day with me is broken into tHREE parts:
Review, Redesign, and Recommend.
Review:
Before your VIP day, you’ll access a private portal with assessments and exercises. This includes everything from information about your current style, challenges, and your budget. You’ll also choose some of your favorite clothes and accessories to bring to our call.
This background prework will help me put together recommendations and a customized plan that fits and addresses your needs. We’ll kick off your VIP day with a review of your prework and current style situation.
Redesign:
Next, we’ll focus on the future. What story do you want to tell with your style? How do you want to express yourself? How do you want to FEEL in your clothes? We’ll work together to identify and agree upon goals for our time together.
Once established, we get into action. We’ll review the clothes and accessories you bring to the call, and identify the gaps we need to fill in your closet. We’ll make a list of what you need and prioritize it based on your goals. No more shopping without a plan!
Recommend:
With your prioritized shopping list and goals in hand, you’ll learn how to shop quickly and easily using my signature process, the Main Character Closet™ Style Strategy. This is my secret sauce. It will help you turn items into outfits and make shopping a breeze.
We’ll wrap up the day putting the strategy into practice. I’ll bring brand recommendations based on your style goals, body and budget. Over screen share, I’ll show you some of my favorite places to shop online, and how to use search and filter tricks so you can get what you need quickly. No more getting sucked into buying random things!


Your follow-up call:
your 60-minute follow-up support call:
After our VIP Day wraps, you’ll practice what you learned on your own and start styling and shopping for yourself. YAY! But what if you need advice about an item you’re about to purchase? What if you’re not quite sure which top goes with which bottom?
I’ve got you covered! The program includes an hour of support over Zoom! You can share your shopping carts with me, so I can review your purchases before you buy or to try on your new purchases and get feedback on what to keep and return.
Imagine how different you could feel about your style – and yourself – in just 30 days!
Imagine how much time you’ll get back, and money you’ll save because you know what to buy and where to buy it!
YOUR INVESTMENT: $2,250
(payment plans available)

Frequently
Asked Questions
Frequently
Asked Questions
No! I work with people with various budgets, and most aren’t spending thousands of dollars on clothes. As a huge fan of shopping gently used clothing and accessories and shopping seasonal sales. I’ll work with you on where to shop to get the most out of your budget and how to budget for special purchases so you can continue building your closet over time. In the program, we start with what you already have in your closet and identify where there are gaps in your wardrobe so you’re spending wisely. We’ll fill your closet with a mix of fun fashion and key pieces that will have staying power over time.
I deeply believe that style is for everyone. Unfortunately, the fashion industry hasn’t made it easy for all people to feel included. When I work with my clients, I focus on their individual needs and style goals. One great thing about personal style is how it can be used to express ourselves – our gender, identity, personality, and creativity. I am honored to work with a variety of identities and work with anyone who wants to explore their personal style. As a big sister to a person with Cerebral Palsy, I understand that it’s not just about how we look but how clothing, shoes, and accessories fit and feel. It’s important to me that all my clients feel as good as they look, and that can be achieved without sacrificing one or the other. Based on your needs and wants (provided in your prework assignments), I’ll bring personalized brand recommendations to our VIP day call.
No. There are pros and cons to shopping online and in person. Shopping online has benefits because it’s easier to find specific things online. Google can search for the most specific items, down to the color, fabric, and accents. Filters can help you sort through online stores and simplify shopping. Shopping in person can take more time and energy, and if you’re not clear on what you’re looking for, it can be easy to blow your budget on something you didn’t really need or that may not even match anything in your closet. Shopping in person allows you to try things on. If you’re on a budget, you won’t have to spend a fortune on many things and return the ones that don’t work for you. If you’re shopping local, you are supporting a small business in your community. In this program, I’ll share tips to help you know when it’s best to shop in-person vs. online shopping.
Yes! I’ve created my own signature questionnaire’s to to learn more about you and to help us create your goals for the day. Since I’m a coach and EASE is one of my top core values, I’ve made the process as easy as possible for you. I’ve created a simple, prework mini-course with video instructions to guide you through the process. There are four lessons and the work can be submitted right in the portal. No endless google docs or tech nightmares here!


My closet reflects my personal style, but it wasn’t always this way.
As a person who’s fluctuated up and down many sizes, I’ve had a love/hate relationship with style. I’ve experienced the privilege of being in a smaller body and being able to buy clothes right off the rack. I’ve also experienced what it feels like to be in a much bigger body where nothing in the store fits, and when it does, it’s expensive. If you’ve ever shopped for a wedding dress/suit and not been able to try any on because the store doesn’t carry your size, had a “mean girl” sales associate experience, or otherwise felt completely unwelcome and unrepresented by the fashion/style world, I see you. You are welcome here.
When my size changed, I punished myself by refusing to buy bigger clothes. I know what it’s like to start the day, every day, feeling rushed, stressed, disappointed, and sad because nothing fits. To avoiding cleaning out the closet to avoid feeling shame about the weight. But friend, I stopped waiting on the weight to wear what I want to wear. I stopped making it mean something and just bought some new clothes.
Changing my relationship with my style and healing my fashion wound has allowed me to fall in love with my clothes and use them to express myself through my own style story. As a coach who believes in infusing joy and pleasure into everyday, main character moments, getting dressed has become one of the many ways I tap into those positive feelings every single day.
I would be honored to help you find and transform your relationship with your personal style so you can show up in life with the confidence of the main character!
Because style is for every budget and every body!
– Alexis

Ready to chat?
Fill out a quick questionnaire to see if we’re a good fit!
Still have questions?
Email hello@alexisbuhrman.comContact me here,
and I’ll be happy to answer them!